8 Underrated Email Copywriting Tips

Simple tips to help get your emails opened and clicked.

Photo by Mailchimp on Unsplash

Email marketing is more popular than ever.

While people may have an email marketing strategy, they have no idea what email copywriting is. You need the best email copywriting that amplifies your email’s value.

Here are eight email copywriting tips that make your emails get opened, clicked, and converted.

1. Set expectations with the Thank You email

The Hustle sends out daily emails on the news.

They do a great job setting expectations when you sign up for their emails—no B.S., just daily news at a specific time. And exclusive news on Sunday.

Make your email copywriting set expectations in the Thank You email.

2. Shorten your subject line

A shorter subject works for many reasons:

• You want a short subject line, so it’s not cut out of someone’s inbox
• 7–8 words in a subject line seem to be the sweet spot