9 Ways to Improve Your Conversion Rate

Practical examples of how to improve your copywriting.

To improve your conversion rate, you need to channel your reader’s desires.

Looking at practical examples can help you understand how to do that.

1. Write Clear Value-Driven Headlines

Write a headline that conveys benefits.

Saying “the future of contracting” is not a benefit that the reader cares about. Readers care what you can do for them.

You should ask yourself when you’re writing copy, “Why will my one reader care? Why will they keep reading?”

Offer specific answers and the reader is more likely to take action.

2. Address Your Reader

If your readers don’t know you’re talking to them, then they won’t take action.

In the example below, we don’t know who the first headline is intended for. Educators? Students? Parents?

The second headline is specific. It’s for a specific group. When educators land on that page, they know it’s…