My most popular stories — updated January 16th, 2023 — My goal is to write on Medium every day for as long as possible. I want to share what I’m learning about copywriting, marketing, writing, and entrepreneurship. Some of my articles get 10,000 views. Other articles get 10 views. The goal is to keep sharing, improving, and helping others. My…

If you want your copywriting to stand out, try these 19 tips. — The best copywriting inspires action. But what turns good copywriting into great copywriting? What inspires action from the reader? Here are 19 tips for the best copywriting. 1. Ditch the dictionary words Dictionary words belong in formal language. If you want to sound human, ditch the formal words for informal words.

Little tips I’ve discovered that improve conversion rates — Many factors go into an optimal landing page. What are those factors? It’s more than a great offer and a clear headline. It’s more than stamping social proof on the page. This is where copywriting helps improve conversions. Copywriting tweaks help sharpen the clarity of your message. …

This is what I did before I became a full-time freelance copywriter. — Building a side hustle is the smartest thing you could do for yourself. Career stability in companies is never as secure as you think. Companies will rave about how good you’re at your job. Then, out of the blue, they will say they are letting you go because of unforeseen…

Something scary could eventually become something you love doing. — 10 years ago, I had a singular goal to stay away from all jobs that required presentations, business meetings, networking, and writing reports. I wanted to stay in a bubble of safety and ease. I chose teaching because I thought it was easy (hint: it wasn’t). …

A few things that could help you get started faster. — Writing online has helped me build a copywriting career, share my experiences, and give me the chance to meet incredible people. That’s the power of showing up online over and over again. While writing online has done so much for me, there are still a few things I wish I…

How I reframe my idea of consistency. — “Be 1% better every day.” This is the James Clear advice floating on social media from every creator. They’ve taken his advice and transformed it into a Summer blockbuster. I get it. But I’m also tired of consistency because it’s damn hard to be a consistent online writer. Consistent Writing Will Either Doom or Deliver You Writing online…

Different headlines. Different approaches. —

Unraveling what makes Figma’s homepage compelling to customers. — Writing on Substack is amazing. I love everything about it so far (even though I’m still figuring it out). Here’s another example of a post I shared that I’m also putting on here. If you liked it, check out my Substack. Figma’s position in the market “We started looking into interface design. We saw that…