What I learned from interviewing Ben & Jerry’s Ice Cream.

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Vanilla Toffee Bar Crunch, Cherry Garcia, & Peanut Butter Cup.

Some of the best ice cream flavors don’t exist without mentioning Ben & Jerry’s.

Also, these are just some of my favorite Ben & Jerry’s ice cream flavors. So you can expect my shock and awe when I heard that Vanilla Toffee Bar Crunch was retired a couple of years ago.

It was one of the many flavors that were sent to Ben & Jerry’s graveyard, joining the many others over the years. …


A question for each month of the year.

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Photo by Jac Alexandru on Unsplash

January

What are my goals and are they realistic?

2021 are about finding goals that are realistic to me.

If I made a goal of writing two novels this year, I don’t think that’s attainable because I’m exceeding my grasp. I’ve never written a novel. I’m not familiar with writing a novel.

I need to create a goal that doesn’t crush my soul because I didn’t accomplish it. Realistic goals are true to you and your life, not what other writers do.

February

Am I consistent?

February is about finding what works for me, building from January goals.

I should continue to pursue writing short stories, have an idea notebook, and never give up. …


Copywriters and e-commerce businesses need to realize there’s an opportunity to work with each other.

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Shopping at your local convenience store is ironically becoming less convenient. Shopping online is convenient. A luxury. A blissful delight when you realize you can avoid the stampede of holiday shopping by doing it online.

Now more people are online shopping because they can do it on their phone, allowing them to do it anywhere they want. If people wanted, they could shop in the Antarctic while they are fishing for krill and sledding on one leg.

While online shopping may be easy, running an e-commerce business isn’t exactly cake, not even if you sell a cake. …


Copywriting is a profitable business to be in.

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Copywriting is a blend of marketing, English, and psychology.

When you’ve mastered copywriting, there’s no limit to what you can make — 5k, 10k, 20k, or 50k a month.

I stumbled onto copywriting as a content writer and had to learn a lot by myself. But I’ve also had help from other specialized copywriters who taught a course. I learned about Facebook ads and email copywriting.

Back in April of 2019, I wrote an article on Medium on everything I’ve learned about copywriting.

At the time, I knew a lot about copywriting. I knew a lot about how to grow a business, how to price myself, and how to write ad copy. …


Take your frustration and create a solution.

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Photo by Alex Radelich on Unsplash

I haven’t made a million bucks.

I haven’t created a product.

I’m still learning about entrepreneurship.

But I have observed a lot of things ever since I went into marketing and copywriting. I’ve noticed gaps in the market because I want to launch a business and I want to help others.

And what I’ve learned is that every business should identify a gap in the market before they start a business. Don’t just start a business because you want to make a lot of money. …


These tips can help you improve your grammar, style, and purpose as a writer.

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Photo by David Travis on Unsplash

Writing is an art.

You have to find your voice, style, and rhythm.

If that’s not enough, you have to obey the rules of grammar, at least some of them. Periods and commas can be either cruel or kind to writers. If you don’t respect them enough, they can make your writing awful. If you give them the credit they deserve, periods and commas wonderfully enhance your work.

What I’m trying to say is that there are no shortcuts when it comes to writing.

“You must write every single day of your life… You must lurk in libraries and climb the stacks like ladders to sniff books like perfumes and wear books like hats upon your crazy heads… may you be in love every day for the next 20,000 days. And out of that love, remake a world.” …


Be patient and committed.

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Photo by Hello I'm Nik 🎞 on Unsplash

Teaching didn’t work out. Nursing school didn’t work out.

Then I stumbled onto freelance copywriting.

I took on freelance copywriting full time and haven’t turned back. The journey has been far from easy, yet I’ve learned it’s one of the most rewarding careers.

I get to work from home and strategically scramble a bunch of words together that persuade people to take action, giving clients more profit.

Although I would not be a full-time freelance copywriter without a few speed bumps. A few setbacks. A few lessons.

Be Patient

One of the most common questions you hear people ask when they jump into freelancing is: “how do I find clients?” …


Diversify Your Income.

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Photo by Sharon McCutcheon on Unsplash

Money is everywhere.

You can earn it in various ways, especially as a writer. You don’t have to go back to school to learn more to earn more. You don’t need certifications or another degree to be a writer.

You only need a passion and a commitment to write.

A lot of writers are committed to researching, writing thousands of words each day, and finding work wherever. The most committed writers want to make 6 or 7 figures a year and publish 10+ books.

They don’t want to be mildly successful, they want to be wildly successful.

That’s why a lot of writers diversify their income. It gives them the opportunity…


Make your weakness your strength.

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Photo by Thought Catalog on Unsplash

The word focus, in the scientific Latin of the 17th century, was defined as light rays converging.

We now use the word focus to mean the center of our activity; the point we are trying to reach. We are bringing all of our attention to focus on something in particular.

As a writer, I struggle with focus. I’m distracted by social media, online chess & daydreaming. Every writer has a weakness, and mine isn’t something I try to hide.

Now I’m learning how to make these weaknesses a strength. …


Freelance writing doesn’t have to be difficult.

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Photo by Markus Spiske on Unsplash

From the outside, freelance writing seems like a dream career.

You work from home and pursue your passion for writing. Oh, and you make money. Win, win & win.

Not exactly.

When you embark on your freelance writing journey, you’ll realize that if you want to make money, you have to write about things you don’t care about, and get paid next to nothing.

What a dream.

Most writers are paid pennies per word. They’re burned out. …

About

Benjamin Watkins

Copywriter & writer- www.BenjaminWatkins.com, Founder of The Freelance Guidebook and Poor Writer Rich Writer. Coffee addict and a porter beer, please.

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