Be relentless and pursue the iconic.




What three words define your work?

Iconic, prolific, and dedicated will define my writing in 2022.

Iconic because I want to write the best direct response ads and publish best-selling short stories & novels.

Prolific at blogging and telling stories.

Dedicated to making my stories more emotional…

Breaking down copywriting principles around the web.

Since I started ThisIsCopy a month ago (WOO WOO!), one of my goals is to dive deeper into copywriting.

To learn why words are the most persuasive.

I not only want to know copywriting principles when I work with e-commerce companies, but I also want to teach people them.


3 questions every business owner should ask a copywriter before hiring them.

Who’s your audience?

What’s your budget?

How are you bringing in traffic?

What makes your product unique?

How are you different from your competition?

These are all important questions you (a business) may get from a copywriter on a discovery call.

It’s the “hot seat” call that determines if a…

Words that make it sound like you’re trying too hard to grab attention.

This could be the most shocking and jaw-dropping you’ve ever read.

Not really.

As much as I would like you to read this article and learn something from it, I can’t make claims that are false and assume this article will be the most shocking thing you’ve ever read.


Benjamin Watkins

Copywriter — Founder of Copy & coffee addict. Always pursuing creative ideas.

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