Habits, fewer words, and finding different ways to inspire.

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“Time magnifies the margin between success and failure. It will multiply whatever you feed it. Good habits make time your ally. Bad habits make time your enemy.”

You’re a writer.

You have ideas.

You have experience

You have knowledge.

…but you don’t have time. It can empower your writing. It’s the polish that gives your work clarity.

Like James Clear says, “time magnifies the margin between success and failure.

I can’t control time, but I can choose how to use it.

I can choose good habits, writing with fewer words, and how to write something besides articles.


Words that make it sound like you’re trying too hard to grab attention.

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This could be the most shocking and jaw-dropping you’ve ever read.

Not really.

As much as I would like you to read this article and learn something from it, I can’t make claims that are false and assume this article will be the most shocking thing you’ve ever read.

Over the years, marketing has built a bad name because of those terrible phone calls in the middle of dinner from an internet provider that wants to sell me on a shockingly low offer.

Or an email I receive when I wake up and it says “Secret ways to stay in…


You only need two words to build a platform.

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Do something.

Two simple words that can be confused with three words — do something great.

Some people, like myself, shy from doing something because we believe it has to be great. We’re afraid of building a platform and showing people our work because we believe it has to be perfect.

I’m changing that and you should too.

Doing something great doesn’t mean achieving our goal in the fastest amount of time with the highest success.

We have to shift what we think of results and the process of getting there. …


In the 21st century, email is oversaturated — If you want to stand out for the right reasons then these techniques will help

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The first email was sent in 1971 from one DEC-19 computer to another DEC-10 computer. From that moment on, online communication would forever change.

Now billions of emails are sent each day. That’s absolutely bonkers.

But now email is oversaturated. There are so many bad business emails that try to oversell and don’t tell stories.

Having written thousands of emails for media agencies, e-commerce businesses, and small businesses, I’ve learned a thing or two about email rules. I also know what it’s like to build an email list of my own. …


This question will give your writing purpose.

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You have an idea.

You have an outline.

Now you’re ready to write. Almost ready*.

First, writers need to ask the important question that holds the key to their writing.

Why should your readers care about your writing?

I admit I have made the mistake of not asking this question. I just focus on what I want to write without really pausing to think about the reader.

But with a few tweaks, I’ve learned how to write for my readers. And now you can too.

Why This Question Matters Above All Other Questions

It doesn’t matter if you’re writing a novel, a newsletter, or a short article. You…


Every idea needs a process of refinement.

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Everyone loves a brilliant idea.

Until that idea gets implemented and you realize it sucks. The results are disastrous. You get blamed. The world comes crashing down.

Now you hate your idea. Everyone hates your idea.

If you’re an idea man or woman, you probably come up with a ton of ideas each day. You probably have an idea notebook that you use for anything.

But that’s really where most ideas end up and die — in the notebook. Why is that?

Answer — because we don’t have a process. We don’t have a process for our ideas. …


Need something to write about? Always lean on your ideas and experience.

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Wake up. Drink coffee. Begin writing.

Sometimes it’s not that simple. Writing sometimes takes a lot of prep work, at least for some of us. It takes research, outlining, and editing.

For me, it’s wake up, drink coffee, and brainstorm ideas and experiences I could write about. Then I write something. Edit. Write some more. Edit some more. Back and forth. And back and forth.

Although it’s a process, I truly love writing about my ideas and experiences. I love writing about it because it’s about my personal ideas and experiences.

And that’s the key to becoming a better writer…


What I learned from interviewing Ben & Jerry’s Ice Cream.

Vanilla Toffee Bar Crunch, Cherry Garcia, & Peanut Butter Cup.

Some of the best ice cream flavors don’t exist without mentioning Ben & Jerry’s.

Also, these are just some of my favorite Ben & Jerry’s ice cream flavors. So you can expect my shock and awe when I heard that Vanilla Toffee Bar Crunch was retired a couple of years ago.

It was one of the many flavors that were sent to Ben & Jerry’s graveyard, joining the many others over the years. …


A question for each month of the year.

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January

What are my goals and are they realistic?

2021 are about finding goals that are realistic to me.

If I made a goal of writing two novels this year, I don’t think that’s attainable because I’m exceeding my grasp. I’ve never written a novel. I’m not familiar with writing a novel.

I need to create a goal that doesn’t crush my soul because I didn’t accomplish it. Realistic goals are true to you and your life, not what other writers do.

February

Am I consistent?

February is about finding what works for me, building from January goals.

I should continue to pursue writing short stories, have an idea notebook, and never give…


Copywriters and e-commerce businesses need to realize there’s an opportunity to work with each other.

Shopping at your local convenience store is ironically becoming less convenient. Shopping online is convenient. A luxury. A blissful delight when you realize you can avoid the stampede of holiday shopping by doing it online.

Now more people are online shopping because they can do it on their phone, allowing them to do it anywhere they want. If people wanted, they could shop in the Antarctic while they are fishing for krill and sledding on one leg.

While online shopping may be easy, running an e-commerce business isn’t exactly cake, not even if you sell a cake. …

Benjamin Watkins

Copywriter — Founder of ThisIsCopy.com. Copy & coffee addict. Always pursuing creative ideas.

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