If you want your copywriting to stand out, try these 19 tips. — The best copywriting inspires action. But what turns good copywriting into great copywriting? What inspires action from the reader? Here are 19 tips for the best copywriting. 1. Ditch the dictionary words Dictionary words belong in formal language. If you want to sound human, ditch the formal words for informal words.

Little tips I’ve discovered that improve conversion rates — Many factors go into an optimal landing page. What are those factors? It’s more than a great offer and a clear headline. It’s more than stamping social proof on the page. This is where copywriting helps improve conversions. Copywriting tweaks help sharpen the clarity of your message. Your readers understand…

This is what I did before I became a full-time freelance copywriter. — Building a side hustle is the smartest thing you could do for yourself. Career stability in companies is never as secure as you think. Companies will rave about how good you’re at your job. Then, out of the blue, they will say they are letting you go because of unforeseen…

To monetize or to not monetize. — Writing online is the best way to leverage your ideas. The more you write online, the more followers you’ll attract. The more like-minded folks will love your work. The question I’ve asked in the last few months is: Am I writing for fun, or am I writing to build a…

Is Medium still worth it? — A few weeks ago, I planned to write on Medium for a hundred straight days. My plan failed. My ambition sputtered. My enthusiasm faded. I lost hope. But not in writing. I lost faith in Medium. I’ve seen Medium drop in views over the last few months at a startling…

The three benefits of writing online every day. — When I was younger, I feared embarrassment more than anything. I feared saying something dumb around friends. I feared speaking in public. I feared sharing my writing because I thought it was terrible. I wish I could tell my younger self to have more confidence. To write more. To give…

Some advice from the most legendary copywriters. — I read the best copywriting books over and over again. They each offer something unique about copywriting. They tell us how to think about words of persuasion. They give us the tips and tricks that compel customers to take action. Here are my favorite pieces of advice from each of…

Friction prevents action. — Friction kills motivation. I read a post about friction by Chris Hladczuk that made me rethink everything I know about friction. Everything that prevents you from doing something is friction. If you want to write, but your phone always distracts you, it’s friction. If you want more email subscribers, but…

Stop idolizing what other writers have and start writing. — Everyone loves talking about making six figures as an online writer. Money is always fun to talk about. We look at million homes on Zillow for fun. We talk about what it would be like to win the lottery. Talking about a dream outcome is always fun. The truth is…