If you want your copywriting to stand out, try these 19 tips. — The best copywriting inspires action. But what turns good copywriting into great copywriting? What inspires action from the reader? Here are 19 tips for the best copywriting. 1. Ditch the dictionary words Dictionary words belong in formal language. If you want to sound human, ditch the formal words for informal words.

Little tips I’ve discovered that improve conversion rates — Many factors go into an optimal landing page. What are those factors? It’s more than a great offer and a clear headline. It’s more than stamping social proof on the page. This is where copywriting helps improve conversions. Copywriting tweaks help sharpen the clarity of your message. Your readers understand…

This is what I did before I became a full-time freelance copywriter. — Building a side hustle is the smartest thing you could do for yourself. Career stability in companies is never as secure as you think. Companies will rave about how good you’re at your job. Then, out of the blue, they will say they are letting you go because of unforeseen…

A few examples of how to improve your email copywriting. — Research shows that for every $1 you invest in email, you should expect to receive 36 times from it. However, simply writing an email doesn’t guarantee that kind of return. Copywriting plays a critical part in it. If your emails have a low conversion rate and you don’t know what…

How to get more out of your writing with the right questions. — I like to interrogate my writing with questions. Is my writing confusing? Who does my writing help? What’s the point I’m trying to make in my writing? The right questions lead to the right answers. Asking the right questions makes you the reader. You’re asking yourself, the writer, what your…

Stop dreaming of becoming a writer. Start making it a reality with actionable steps. — When you practice writing, you practice sharing your ideas. It’s a scary feeling. We’re afraid of what people will think. They may say it’s terrible. They may hate it. Every writer feels that way. They’re lying if they say they don’t. Every writer feels that fear, the imposter syndrome creeping…

Just put one word in front of another. — 10 months ago, I was the most inconsistent writer. No routine. Random writing. Always inconsistent. It was a hodgepodge of disastrous sludge. Then I quit my full-time copywriting job last year. I had to change if I was going to make it work as a freelance writer and copywriter. Out…

How each landing page is designed with a specific purpose. — There are three kinds of landing pages. There are product landing pages, persona landing pages, and homepage landing pages. These are the most common kinds of landing pages. Each of these landing pages has a similar structure — hero section, features, benefits, images, and bottom-of-the-fold. To give you a better…

If you want your copy to convert visitors, ask these questions. — How do you write copy that converts visitors? You need to evaluate your brand’s strengths and weaknesses. Figure out what distinguishes it from other brands. You can’t just jump into writing. The best copywriting is built on research. And if you want the best copywriting, you have to ask the…