If you want your copywriting to stand out, try these 19 tips. — The best copywriting inspires action. But what turns good copywriting into great copywriting? What inspires action from the reader? Here are 19 tips for the best copywriting. 1. Ditch the dictionary words Dictionary words belong in formal language. If you want to sound human, ditch the formal words for informal words.

Little tips I’ve discovered that improve conversion rates — Many factors go into an optimal landing page. What are those factors? It’s more than a great offer and a clear headline. It’s more than stamping social proof on the page. This is where copywriting helps improve conversions. Copywriting tweaks help sharpen the clarity of your message. Your readers understand…

This is what I did before I became a full-time freelance copywriter. — Building a side hustle is the smartest thing you could do for yourself. Career stability in companies is never as secure as you think. Companies will rave about how good you’re at your job. Then, out of the blue, they will say they are letting you go because of unforeseen…

Hidden copywriting gems that share valuable lessons. — Every Thursday, I share copywriting examples. The examples are something I worked on or found online that share a valuable lesson. I love sharing these examples because I’ve noticed that they’ve helped people. It gives people a visual way of learning copywriting. And I’m forcing myself to look for new…

How to write more consistently. — A writing habit changes how you feel about writing. The more I’ve written, the more I’ve learned about the power of consistently writing every day. My writing habit forces me to come up with ideas to write about. While I’m far from perfect, I’ve learned a lot about writing consistently. 1. Start small …

Start small. Keep going. — After nearly nine months of writing every day, I took a two-week break. The time off made me realize how much I love writing. It also gave me time to reflect on my goals. I evaluated how much I had done as a writer these past nine months and what…

People remember stories. They engage with them. — I’ve written over 300 posts on LinkedIn. I’ve written serious, funny, and a lot of boring stuff. I thought I had to choose a specific character or person to write on LinkedIn. I soon figured out I could be all of them. I didn’t have to cater to a specific…

And how it makes you a better writer. — Saturday Night Live writers spend hours of sleepless nights coming up with new ideas every week. They write it. Submit it. And hope that audiences think it’s funny. That’s how creativity works. We give ourselves constraints so we can do our best work. We put pressure on ourselves. We’re trying…

A list of the ways you can build an email list. — An email list empowers your brand. It’s a list of subscribers (amazing people) who love your stuff. They want to follow, buy, and learn from you. Over the years, I’ve built an incredible and loyal following of nearly a thousand subscribers. I’ve also studied and helped brands build an email…