PinnedInPractice in PublicbyBenjamin Watkins·May 14, 2024My Life Changed When I Rewrote the Rules of WritingCrazy things began to happen. Crazy good things.A response icon90A response icon90
PinnedInThis Is CopybyBenjamin Watkins·Oct 18, 20237 Lessons I Learned Launching a $1 Digital ProductStop trying to make $500k a year. Start trying to earn your first $1.A response icon102A response icon102
PinnedBenjamin Watkins·Jan 17, 2023My Most Popular Stories — (Updated Monthly)My most popular stories — updated January 16th, 2023A response icon7A response icon7
PinnedBenjamin Watkins·Dec 24, 202219 Tips for The Best CopywritingIf you want your copywriting to stand out, try these 19 tips.A response icon26A response icon26
PinnedInThis Is CopybyBenjamin Watkins·Nov 22, 20227 Underrated Landing Page TipsLittle tips I’ve discovered that improve conversion ratesA response icon37A response icon37
Benjamin Watkins·Jul 9B2B Product Launches: How to Get the Positioning, Messaging, Email, and Landing Page RightYour ability to reach your audience does not mean you’re able to convert them.
Benjamin Watkins·Jul 3Your B2B Landing Page Has a Positioning ProblemYour landing page messaging starts with your positioning. 7 techniques to improve that messaging.
Benjamin Watkins·Jul 2I Spy $1.5 million on Your Email ListSecret places that revenue hides in a B2B list.
Benjamin Watkins·Jul 1Why Your Emails Need to Stop Selling ValueThey don’t buy value. They buy a new identity.A response icon1A response icon1
Benjamin Watkins·Jun 27A Few Copywriting Lessons (And How It’s All Tied to Money).Who cares if your copywriting looks nice. Is it closing more deals for you?A response icon1A response icon1