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A Crash Course on Landing Page Headlines
Examples of how to write a landing page headline that converts.
When I first started copywriting, I’d agonized over landing page headlines.
I always felt there was a better headline out there. That desire for perfection made me overthink my headlines. To prevent this from happening, I studied different headline techniques.
Today, I’m sharing my techniques for landing page headlines that you can write and test yourself.
Explain the Value of Your Offer
Your headline is your first opportunity to capture the reader’s attention.
If you want their attention, you have to cater to what THEY want. Your readers are looking for value. Remember, they give you their information in exchange for value.
So, sell value. Sell benefits. You don’t need a clever headline or even a headline with a mouthful of words. You just need a clear headline that states a benefit for the reader.
Let’s look at a few examples of how headlines convey value:
