A Simple (and Super Effective) Way to Improve Your Landing Pages

Never underestimate the first thing people read.

Small changes in your landing page headline will make a huge difference.

You could lead with problem-aware or solution-aware headlines. You could write headlines based on customer reviews. There are a lot of changes you could make.

Here are a few examples that show how you can improve the copywriting on your landing page.

Stop Using Jargon Words

Brewery management simplified feels like a lazy headline.

I enjoyed rewriting this. So much personality could be added. So I added it. I made it more specific, added some fun language, and made it about the reader.

Handle Customer Objections

If your headline makes a promise to the reader, make sure to back it up.

Don’t give your readers the hesitancy to doubt what you’re saying. Reaffirm it. Essentially guarantee it. Show your readers that you mean business.