There’s nothing worse than putting yourself into a category where you can’t compete against your competitors.
Kinda like the Volkswagen Phaeton that was released in 2004. A $90k luxury option that nobody really wanted because it was off-brand. It tried to be something that it wasn’t.
Positioning gives your brand clarity, where you stand in the market, how you’re different, what your unique value is, and what makes you the clear choice for your audience.
Here are two examples of B2B brands that show clear positioning.
Notable Shows Why They Are Different
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Remember These Three Questions
If your B2B company is stuck trying to distinguish itself from competitors, try to go back and ask these questions:
