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Essential Questions to Ask Before Hiring a Copywriter
3 questions every business owner should ask a copywriter before hiring them.
Who’s your audience?
What’s your budget?
How are you bringing in traffic?
What makes your product unique?
How are you different from your competition?
These are all important questions you (a business) may get from a copywriter on a discovery call.
It’s the “hot seat” call that determines if a copywriter or a business owner can work with each other.
As copywriters, we get pumped at the opportunity to work for another business. We know what questions to ask. We flash our portfolio. We want to get started and show why we’re wordsmiths.
As business owners, you may be unsure of what to ask on a discovery call. You may just want samples, a quote, and that’s good enough.
But there are other important things to know before hiring a copywriter.
Business owners need to ask these questions before hiring the right copywriter…
