Figma’s Homepage Copywriting Tactics (Part 1)

Unraveling what makes Figma’s homepage compelling to customers.

Writing on Substack is amazing.

I love everything about it so far (even though I’m still figuring it out). Here’s another example of a post I shared that I’m also putting on here.

If you liked it, check out my Substack.

Figma’s position in the market

“We started looking into interface design. We saw that even though design is inherently collaborative, popular design tools were single-player and offline at the time. We thought that if we could use WebGL and make a design tool similar to Google Docs, then we could take this market where there hasn’t been much innovation for decades.”

- Founder, Dylan Fields

If you walked around Brown University’s computer lab in 2012, you may not have realized the two students who would make a 20 billion startup called Figma.

Dylan Field and Evan Wallace were the students who founded Figma in 2012. One of the most incredible things about their journey is that they spent four years building a great product. They didn’t launch Figma until 2016.