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How Email Can Double Your Business Profit

The secret sauce to email marketing.

Benjamin Watkins
4 min readAug 19, 2019
Photo by Muukii on Unsplash

I was ambitious when I first started copywriting. A little too ambitious because I was losing steam after a while.

I had lost another client lost because of my failed business approach.

That approach was to do everything.

I literally tried everything — emails, advertorials, Facebook Ads & writing articles and blogs.

The truth is, I had a problem. I didn’t know what my clients wanted. I just hoped they wanted something I offered.

Then I took the biggest leap in my career that I always avoided. Something I was too stubborn, too lazy, and too cheap to do –invest in coaching.

So, I did.

The results were astounding.

What I’ve learned MOST from coaching is the art of specializing in a topic, which I’ve done with email copywriting.

This has helped me:

1. Master the Art of Email Copywriting.

2. Work with Specific Clients.

3. Double My Business Profits.

So here are 5 powerful strategies for building a lifelong customer relationship.

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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