How I Wireframe My Copywriting for Clients

This is how I structure my copywriting on landing pages and websites.

Benjamin Watkins
3 min readDec 9, 2022

Wireframing is next-level copywriting.

I wish I knew wireframing when I was just starting as a copywriter. However, I’ve learned it in the past year from and Both are great resources (along cough* with my site cough*

But why should you care about wireframing?

If you’re a freelance copywriter, wireframing organizes your copywriting and makes it a thousand times easier for the design team to implement. If you’re a client, you love freelance copywriters who can wireframe.

How does wireframing work? Let me show you.

Open a Google Document

The first thing you’re going to do is create a box.

You go to insert, then table, and create a single table. Then you create another table inside that table. It will look like this below.

This is the top of the page of the website or landing page. You can put a logo on the top right and write a CTA at the top of the right.

You’re creating a visual representation for the designer.

Create boxes to show what…



Benjamin Watkins

Founder of | Health Tech Copywriter | Copywriting examples at Dad of five adventurous kids..