How I Write My LinkedIn Content

How I create a content calendar.

Benjamin Watkins


Photo by Nathana Rebouças on Unsplash

Posting consistently on LinkedIn for about a year has taught me so much about the platform.

The best thing I do on LinkedIn is schedule content. That minimizes my last-minute panics of, Oh snap, what should I post?”

Scheduling content creates order instead of chaos. The more I schedule content, the more I’ve developed a pattern of what to post on LinkedIn. That pattern has helped me know what to post on LinkedIn.

Visual Examples on Monday and Tuesday

Copywriting examples are how to start the week. I like to post something I shared from my newsletter the week before.

People also want to see a copywriting example at the beginning of the week, especially if they are looking for examples to inspire their work. I’ve worked on this approach, and it’s done wonders.

Writing Habits on Wednesday and Thursday

Building a writing habit is something I’ve leaned more into on LinkedIn.

I like sharing what you need to do to start that writing habit. I give various perspectives on what it means to overcome the problem of building a writing habit. I also talk about the power of making a writing habit and how it empowers others to do more.

These are the topics I usually cover:

  • How to build a writing habit
  • The struggle of building a water habit
  • Comparing big habits vs. small habits
  • The outcome of writing habits
  • Ways to start a writing habit

These are some ideas I like to filter through as I schedule out content around building a writing habit.

Friday, Saturday, and Sunday Are About Writing and Copywriting

The final three days are about writing and copywriting. It could be something unique about either one of them. Sometimes I like to say something funnier and post that.

I’m still working on this part of the week. While I enjoy posting about those topics, I want to find an angle that benefits…