How Ken Craig Went Viral

The legend of Ken Craig and his corn.

Ken Craig didn’t mean to go viral.

At 86 years old, Ken didn’t know a thing about YouTube. He didn’t know that people would watch a 2-minute video on how to shuck corn.

So when he created a video about shucking corn in the microwave at 4 minutes per ear, he never expected it to get 10 million views.

Why did it happen then? What’s the secret to his unintentional success?

Here’s the video.

Let’s look break it down.

He Offers Practical Value

The first thing I noticed is that Ken Craig demonstrates practical value. There’s no lightning, script, or special effects.

I love his practical value because he’s organized. He shows practical value with a compelling hook and a benefit in the first 40 seconds.

• The hook, “ever wanted good fresh corn on the cob without all the hassle?”
• Benefit, “no silk whatsoever on the…