How the 80/20 Rule Transforms Your Online Writing

20% of your online writing results in 80% of your outcome.

Photo by Thom Holmes on Unsplash

I’ve written a few hundred articles on Medium, but only a few have gone viral.

I’ve written a few hundred posts on social media, but only a few have gone viral.

That’s why I believe in the 80/20 Rule — Pareto Principle, which states that only 20% of your writing produces 80% of your work. You should focus on the most essential things that make your writing the most effective.

Focus on the most essential things that power your writing, help you build an audience, and give you the most revenue in your business.

It means you should write a lot more. It means you double down on what’s most effective.

Write about the things you know

The 80/20 rule is used in every facet of life. But I think it’s most important in the world of content creation.

To improve our writing, we have to focus on the 20% that’s working. But to get to that point, we need to write 100% of the time. We need a lot of output to figure out where to put our attention.

Here are a few examples:

• I used to write about startups, copywriting, writing habits…