How the Voice of Your Customer Works Like Magic In Healthcare Emails

Your emails should mirror your customers’ feelings.

Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash

Voice of your customer is exactly what it sounds like.

It’s how your customers feel about your product. It’s how they talk about it, from the phrases they use to how they desire it. Maybe your customers want your product to have more time, money, or health.

The question becomes- why doesn’t every brand in the world use the voice of the customer?

The short answer? It takes work.

You have to spend hours deciphering reviews, demo calls, replies, surveys, and everything that screams “listen to me because I’m your customer!”.

Let’s unpack it a bit more.

Fake Healthcare Example: Hobbit Health

Let’s look at Hobbit Health as an example of how we can better listen to the customer.

What they do on the B2C side:

• They Offer a Remote Care Team (B2C)
  Get access to licensed physical therapists and certified health coaches via app messaging, calls, or video when you’ve had a long day talking to Gollum.
• AI & Computer Vision
  The app uses your phone’s camera to analyze your form and…