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How to Be a Great Storyteller

What I’ve learned about storytelling.

Benjamin Watkins
3 min readApr 22, 2023
Photo by Joyce McCown on Unsplash

“I make things up and write them down.” — Neil Gaiman

Stories are everywhere.

Went on a walk?

It’s a story.

You barbequed hamburgers for your family, accidentally dropped one on the ground, and put it back on the barbeque, hoping nobody would notice.

It’s a story.

Everyone has a story. Everyone has a story that connects people. Stories create a shared language. The best stories make you root for characters you never thought possible.

But how do you write a great story?

You write about life. You observe the world. You keep notes. And you let your imagination run wild. Let’s dive a bit deeper.

Find Time for Your Imagination

Our imagination was born with our curiosity.

When we’re young, we’re curious. We live to learn. We’re explorers of everything unknown to us. The older we get, the less imaginative we are. We become creators of habit. We love what’s familiar to us.

To be a storyteller, you need to find time for your imagination. Let your mind wander. I like to go on walks…

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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