Member-only story

How to Create a Killer Copywriting Strategy for Your Startup Business

Now that was a good story.

Benjamin Watkins
5 min readDec 6, 2021
Photo by Jon Tyson on Unsplash

I was 15 when I woke up to blood on my fingers.

My heart dropped.

A paramedic was wrapping my two fingers together to stop the bleeding. The paramedics told me not to move my neck because of the injuries I sustained.

Was I going to make it? “ raced through my mind. “You’ll be fine,” said the paramedic in a calm cool tone like this wasn’t the worst he’s ever seen. But it was the absolute worst I had ever seen!

My bloody fingers and a 6-inch bandage near the artery on my neck had me internally screaming… “THIS WAS NOT FINE.”

I was three blocks away from my house when it happened. The accident almost killed me.

I loved cycling. I loved early morning rides with the cool wind in my face. But the morning of August 15th was different. A van made a right-hand turn and didn’t notice me or my bike riding across the street. My head smashed the windshield. And I landed on the street unconscious.

I don’t remember a bit of it, but someone told me it happened this way.

A few months later I was back on my bike. I was scared. I was terrified something might happen again.

--

--

Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

No responses yet