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How to Create Hooks On LinkedIn and Twitter
Never underestimate the power of a first sentence.
When you capture attention on social media, you capture more email subscribers, prospects, and revenue.
The opportunities are endless. The key is to snag the attention of your readers. Make noise. It gives your writing more firepower.
How do you do that?
You create hooks in your writing.
LinkedIn Hooks
Justin Welsh is a good example of hooks on LinkedIn.
He’s hooking you with his experiences. He’s telling you something that happened to him as an employee. Then he immediately dives into the bullet points.
You’re drawn in because it’s easy to consume content. He’s sharing his experience. And it focuses on one idea (his raises).
Sahil Bloom is another top voice on LinkedIn. He writes hooks that compel people to read.
In this example, he’s teaching you something. He’s not sharing his experience. Instead, he’s teaching you something based on something he’s learned.
