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How to Learn About Your Readers
When you learn about your readers, you learn what topics to write about.
The more you write, the more you learn about your readers.
And the more you learn to write for your readers, the easier it is to build a following.
Building a following is also easier when writing about a category. For instance, I write a lot about copywriting, writing, and freelancing. People who follow me expect to learn about those topics.
When I first started writing, I wrote about everything. I wrote to everyone. Then I niched down. I focused on what my readers wanted. I focused on what I could teach them.
To learn more about my readers, I did 3 things.
I used Sparktorro
Sparktorro is the best tool for finding out what or who influences your audience.
It shows the websites your customer's visit, what social media accounts they follow, hashtags they use, and more. Just like their website says. It’s the ultimate tool for learning more about your audience.
For instance, if you knew a content creator that talked about the same things you do, this is what you would do:
