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How to Optimize Your LinkedIn for Leads
The little things you do every day to find work.
It’s taken me years to understand LinkedIn.
A few years ago, I’d randomly post a Medium article on LinkedIn and get zero traction.
Last month, I booked seven meetings because I was doing the same thing I do every day. And next month, I have 11 meetings with potential clients.
Here’s how I’m optimizing LinkedIn for leads.
Focus on Your Target Audience
When you focus on attracting everyone on LinkedIn, you get zero attention.
You need to define your target market clearly. Learn what problems they have and what solutions they want. You need to understand them.
This is why I have Sales Navigator. While it’s pricey at $99 a month, it’s also a great tool to find your specific audience.
Another thing I do is look at all the health tech startups, visit their website, and look for their LinkedIn page. It’s an easy way to find my audience on LinkedIn.
Do the Little Things Over and Over Again
An easy way for someone to engage with your content and see your stuff is if you engage with them.
