How to Write a Landing Page That Converts In 5 Simple Steps

Follow these simple steps to write a landing page that converts.

Benjamin Watkins
3 min readJan 31, 2023
Examples of landing page headlines.

Landing page conversions are determined by how well you know your audience

Stop writing a landing page that you like. Landing page conversions are determined by how your copywriting is and if you speak the language of your audience.

Your audience should know exactly what your offer is by looking at your landing page.

Follow these simple steps to create a landing page that converts.

Follow a copywriting framework for headlines

Present a problem. Share a solution.

That simple headline pattern can be found on a lot of landing pages. Don’t just show the solution. Show the transformation.

ClickUp has a great example of showing the problem and the solution in their headline.

Describe the benefits in an easy-to-read way

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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