How to Write an Email Welcome Campaign

Every business should consider writing these emails.

Photo by Solen Feyissa on Unsplash

Writing a welcome campaign for your new subscribers is essential if you want to:

• Introduce yourself
• Set expectations
• Segment audiences

In my years as an email copywriter, I’ve noticed not everyone has a welcome campaign. They don’t even have automated emails. Instead, businesses will send sporadic emails when they feel like it — which costs them thousands to millions.

Having sent 1,000+ emails to e-commerce and SaaS brands, I know what works. I know the power of segmentation. I know the strategy and the copywriting that builds brands.

Here’s everything I’ve learned about an email welcome campaign.

Email #1: The introduction

The first email of any welcome campaign you’re setting expectations.

You’re telling the reader what to expect from you in the past week. This helps the subscriber avoid surprises. You’re also making them aware of your business.

I like writing emails with subject lines that spark curiosity. They give a glimpse of what’s inside the email. A“how to” subject line works wonders.