How to Write Conversationally

A simple formula for writing more human.

Photo by lilartsy on Unsplash

Writing conversationally is the best way to engage readers.

When you write conversationally, you learn to engage the reader playfully. You’re writing is more human, more fun, and more stylistic. You’re writing with passion and personality. You’re engaging the reader like you would a friend.

But how do you write conversationally?

You may know the benefit of what it does to your writing, but how do you create this style and connection with the reader?

I discovered a simple formula that helps you write conversationally.

Write with personal pronouns

You and your are the greatest pronouns you need to write conversationally.

You need them to make it about the reader. You need to because you’re engaging the reader. Take a look at the two previous sentences — they start with you.

When you start with the reader (“you” sentences), it sounds like you’re talking to a friend. Take a look at these two examples:

• To save money, open a bank account
• If you wanna save money, open a bank account