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How to Write Engaging Product Descriptions

Some examples of fun and engaging product descriptions

Benjamin Watkins
3 min readMar 7, 2023

How do you avoid writing a boring product description?

You may have an exciting product, but the product description is boring. It doesn’t do the product justice. So, how do you write a description that stands out and truly defines your product?

I’ve discovered 3 fun ways to write product descriptions that are fun and exciting.

Give Your Product a Personality

Zombie Pandan is way better than Pandan Flavor.

OffLimits cereal found a fun, unique way to name their cereal. They gave it a personality. They made it come to life.

It doesn’t feel like boring ole cereal. When you read it the description, you understand the name behind it (you’re a zombie who just munches on cereal all day.

Say It As You Would to a Friend

Image you’re describing the taste of a particular food to a friend…

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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