How to Write With More Personality

Your readers crave personality (loads of it).

Benjamin Watkins
2 min readFeb 8, 2024
Photo by Дмитрий Хрусталев-Григорьев on Unsplash

The online writing world is obsessed with finding what works.

Creators copy other creators. Imitation is literally imitation. Today’s creators will use proven formulas and frameworks to grow as fast as possible. And personality is lost for the sake of follows.

That’s why writing with personality is more alive than ever.

The More You Write, The More You Discover Your Personality

Writing with personality (your distinct voice) takes time. You don’t come out of the gate with a personality.

Writing with personality takes time to develop. It’s because you don’t know where you are as a writer or who you are.

I was obsessed with finding my voice as a writer. But it’s taken me years to learn it because I was afraid of being myself. I thought nobody would follow Ben Watkins.

And yet, the more I lean into my personality, the more people say I should write like that.

Practice Conversational Writing

Conversational writing is the best kind of writing (seriously, the best).

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Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..