Member-only story
My $1 Landing Page Experiment
Why I’m only charging $1 for my landing page course.
About seven months ago, I quietly launched a landing page course.
I put it on www.ThisIsCopy.com, and a few people took the course. It wasn’t a smash hit. It didn’t make me rich. I didn’t even make a $1,000 from it.
Launching a course made me realize that launching a course is really really hard. I made a gazillion marketing mistakes.
But most importantly, I’m changing everything about it. I’m returning to the drawing board and relaunching it for $1.
Why relaunch my landing page course for $1?
I think my landing page is terrific. People who’ve taken it have found it helpful.
So why price it at $1?
Because I want to build trust with my audience. I want to give them insane value. I want to learn how I can make it better and what other insane value I can offer at a low price.
More importantly, I want to keep building courses. Keep experimenting with what works. Try different price points. Do different things. And see what works.
