My 4-Step Plan to Launch a Copywriting and Writing Cohort
The promise I’m delivering to my audience.
I love copywriting, but I also love teaching.
Something about seeing someone understand a copywriting framework or feel the energy of writing makes it all worth it.
It’s also why I’m more focused than ever on building a copywriting and writing program that I’m officially naming the Write Angle. It’s a 4-week cohort that teaches people about copywriting and writing.
Here are the steps I’m taking to launch my cohort.
Spark Awareness, Everywhere
Your audience will never buy anything from you if you never tell them what you’re offering them.
If you’re about to launch a product, course, or cohort, you need to think of your audience as unaware. They don’t know anything about it, no matter how much they might trust you.
That’s why I’m doing free workshops. I’m also sending more emails that educate my audience on why this cohort isn’t just a lesson in writing and copywriting. It’s transforming your ability as a writer and copywriter.
Get Specific
Bringing more awareness to my audience is also about getting more specific.
