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My 4-Step Process for Writing Website Copy That Converts
What I’ve learned working on over 100+ websites as a copywriter.
Most websites are awful at messaging. It’s probably why website conversions average between 1% and 3%.
So, why do most websites suck at converting website visitors? Here are a few reasons why:
- Website messaging is vague & cookie-cutter
- Website visitors don’t understand the benefits
- Websites are trying too hard to sound fancy and clever
To improve website conversions, brands need to think about messaging. In my experience working on 100+ websites as a copywriter, I’ve discovered what works to improve website conversions.
Here’s my 4-step process for writing website copy that converts.
Write for One Reader
Writing for one reader means making your website messaging specific. You need to understand your reader’s problems.
Avoid vague language and general problems. Website copywriting should cater to a reader with a specific set of problems that only your business can solve. When you write for that one reader, you’re more likely to convert that one reader because they know the message was made for them.
