My 5 Favorite Website Copywriting Tips

How to make your words more persuasive and actionable.

Benjamin Watkins
4 min readDec 9, 2022


Photo by Ben Kolde on Unsplash

Websites are the lifeblood of businesses.

If your website’s messaging isn’t great, it makes your business appear:

  • Outdated
  • Confusing
  • Undesirable

Having worked on hundreds of websites and as a copywriter, I have five favorite website copywriting tips to improve conversions.

See how they can transform your website.

1. Test different headlines

90% of website headlines are ultra vague or utter shit.

They don’t promise value. They don’t make a promise to the prospect. They don’t compel action. They do absolutely nothing besides filling a page.

Your website needs a headline that compels action. Your readers want a headline that appeals to them emotionally and even logically.

So, how do you write a good headline? Steal these ideas:

  • Make a promise to the reader (Bring your business ideas to life for $1/month — Shopify)
  • Make the customer the hero (Go from $0 to $1 — Gumroad)
  • Say what you do and who you do it for (Banking built for founders — Capital)
  • Tease an outcome (Write better tweets. Built your Twitter audience — Typefully)
  • Try the rule of three. Say three things in your headline (One platform. Hundreds of experts. Unlimited analytics — Prevalent AI)

Don’t overthink it. Do your best. Check out Google Analytics to see conversion and click-through rates.

2. Create a frictionless call to action

Subtle changes to your call to action can make a huge difference.

While I’ve talked before about creating a call to action vs a call to value (start exercising vs. start feeling good), there are also subtle changes you can make next to your CTA.

I like this example from ClickUp:

I don’t care about the Get Stated part. The Free Forever. No Credit Card part is brilliant.



Benjamin Watkins

Copywriter — Founder of Four kids and an amazing wife. Word strategist. Building a writing community.