My 7 Favorite Copywriting Examples I Discovered This Year

These copywriting nuggets were my favorite among the hundreds I looked at.

I love sharing copywriting examples in my newsletter every Saturday.

It forces me to find copywriting examples that stand out on the internet. Sometimes, I change them myself. Other times, I discover these examples and explain why they are so good.

With the year coming to an end, I put together my favorite copywriting examples that I discovered this year.

1. Show your benefits

A lot of SaaS brands only show their features. They don’t clearly articulate their benefits.

This example from ClickUp shows how powerful it is to show the benefits of your features. And then prove how those benefits work.

I give it bonus points because the graphic does an excellent job of explaining it.

2. Ali’s Differentiator

I love this thread by Ali Abdaal because it shows how he’s different.