My B2B Landing Page Handbook
As I start writing on Substack, I want to share my first article on that platform.
I can’t guarantee I’ll always crosspost (like this one). But I wanted to give you a glimpse of the long-form articles I’ll write weekly that may help your startup or entrepreneurial journey.
There are so many things that go into creating a persuasive landing page.
The most important thing to remember is that landing pages have one purpose — get visitors to take a specific action.
By looking at B2B landing page examples, we can get a better idea of how to create and improve conversion rates.
Here’s my handbook on everything I know about B2B landing pages.
Common B2B landing pages
Here are three common types of landing pages:
- Demo page (product page)
- Lead magnet pages
The good news is that these pages are similar in structure. You can use the same template to create a homepage, like a demo page and a lead magnet page.
You’ll also find that conversions improve for any of these pages if you follow these guidelines:
- Have one goal — A single call to action that you want the user to take.
- Follow the principles of persuasion — Get people to say yes and improve their desire for your product.
- Reduce the amount of friction — Minimize the resistance it takes for the user to reach their desired goal.
We’ll dive more in-depth into these.
The goal of a landing page
The goal of a B2B landing page is to compel action by:
- Creating value
- Sparking curiosity
- Writing clearly
When these work together perfectly, you create a compelling offer. However, when there’s friction (lack of understanding), there’s resistance.