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My Creator Growth Strategy

The small bets approach.

Benjamin Watkins
3 min readAug 17, 2023
Photo by Dushawn Jovic on Unsplash

Creators don’t know everything. They aren’t smarter than you. They don’t have a secret creator formula locked away.

All they do is make small bets. They test a lot of content on different platforms. They were consistently trying new things.

That’s my creator strategy.

I place a small bet every time I write something and share it with the world. I’m seeing what resonates with readers. I’m doubling down on what works best.

Diversify Your Content Strategy

I love the idea of small bets. The idea is to test different approaches to writing content and double down on what’s working.

I like to do this on Medium. I write over and over again to see what ideas resonate with readers. I’m seeing what topics my readers enjoy the most.

If a topic resonates with readers, I break that article into tweets and LinkedIn posts. I may share it in my newsletter. I take what works and use it over and over again.

This approach is perfect for always having ideas. I learn to say something a thousand different ways. Testing different ideas allows you to see what works. You’re making small bets on your content to see big growth.

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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