My Favorite Copywriting Examples of 2025 (So Far)

Things I’ve found that I love.

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Every Saturday, I share copywriting examples on Substack.

It forces me to teach and explain a copywriting process. In turn, it makes me a much better copywriter.

Here are my favorite examples I’ve shared.

Show, Don’t Tell

When you have an amazing design, you don’t need to overexplain every single part.

You want to let the design do most of the talking. Minimal words. Maximum effect.

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Promise the Moon

This is one of my favorite headlines.

Don’t make it about yourself. Make it about the problem you’re solving. You can do that by making a bold claim about the problem you’re solving.

Don’t just promise something. Promise the moon.

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