My Secret Ways to Finding Infinite Writing Ideas

Here’s the blueprint that you can easily follow.

Benjamin Watkins
3 min readNov 7, 2023

Every writer since the beginning of time has had the same problem:

They don’t know what to write about.

It’s haunted me. It’s haunted the greatest writers. It’s haunted the most consistent writers. And it’s defeated the most talented writers.

But there is a way to defeat it. You just need to know where to look.

Here’s how I find what to write about on Medium.

Study the most prolific creators on YouTube

I love watching Ali Abdaal’s YouTube videos. He’s known for productivity. And he makes the best videos.

You don’t need to be a YouTuber to write great articles. All you need to do is study their headlines.

Ali Abdaal follows the same formula for writing headlines. He inserts himself into the story by showing what he’s learned, or he uses a listicle.

It’s not groundbreaking. It’s a simple formula that works over and over again, and people love it.

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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