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My Simple Approach to Writing and Publishing More Content

A better way to approach online writing.

Benjamin Watkins
3 min readApr 22, 2024
Photo by Thomas Franke on Unsplash

Writing online content is never actually writing online content.

Sure, it may seem that simple, but it’s actually scheduling, planning, organizing, and editing. A lot goes into it, especially if you want to do it for a long time.

My online writing process has changed over the years. I’ve learned what works for me and how to get better engagement.

Create a List of Topics You Want to Write About

If you want a more efficient writing process, you need a more efficient writing system.

The first step is to create a list of topics I like to write about. Here’s an example:

  • Copywriting
  • Business
  • Writing tips
  • Life
  • Humor

These broader categories help give my writing some direction, especially when I’m stuck.

They are categories that help me get past the blank page.

Categorize These Topics By Interests and Experience

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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