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The 6 Most Powerful Principles Of Persuasion
What Robert Cialdini teaches about influence and persuasion in his book, Influence: The Psychology of Persuasion.
The most powerful book on persuasion is Robert Cialdini’s book, The Psychology of Persuasion.
Cialdini outlines the 6 principles of persuasion that influence people. His research helps those in copywriting, marketing, and sales.
If you want to master these topics, it’s paramount that you read this book.
Reciprocity
Reciprocity means we pay someone back when they do us a favor.
We see this a lot in copywriting and marketing. We give away free material like guides, tactics, and strategies because it gives value to your offer.
When you do this, people eventually feel like they want to pay you back.
Consistency
The principle of consistency means that people are motivated toward cognitive consistency. It means that the more consistent they are, the more it will affect their attitudes, beliefs, and perceptions.
Eventually, the more consistent they are, the more they will achieve it.
