The Beginner’s Guide to Masterful Copywriting

Learn the 9 steps to becoming a masterful copywriter.

Copywriting is an amazing career.

You get the chance to work with awesome products and people. You get the chance to write the most memorable advertisements. Most importantly, you help brands improve sales.

This guide is perfect for you if you‘re thinking of getting into copywriting.

Here’s everything you should know.

1. Create Your Swipe File

Your swipe file is your inspiration.

Copywriting is never about the words you want on the page. It’s about the words your customers would say on a page.

Study classic ads. Study brands like Apple and Nike. Visit websites like Copywriting Examples, SaaS Landing Pages, or Really Good Emails.

Find and collect your inspiration. Learn the “why” behind iconic advertisements.

2. Learn Conversational Copywriting