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The Magic Behind Newsletters Is Simpler Than You Think

Consistency, quality, and insightfulness.

Benjamin Watkins
3 min readNov 1, 2021

The Morning Brew has 2.5 million subscribers.

The Hustle has 1.5 million subscribers.

James Clear’s 3–2–1 Newsletter has over a million subscribers.

What’s the secret sauce to creating a kick-ass newsletter? What’s going to help you build over a million loyal followers who want a taste of your newsletter?

It’s simple.

It doesn’t require much except dedication and finding out what your readers are interested in. It comes down to three simple ingredients…

Consistency. Quality. Insight.

If you have these ingredients in your newsletter, then you’re on your way to building a kick-ass newsletter that people will want to join.

Consistency

In the past, I’ve started a few newsletters and given up on them because I don’t have a habit, zero consistency. I don’t know what to do with my newsletter. I just wanted to build an email list.

If you want a stellar newsletter, you need to be consistent. Businesses are not built on instant success, but instant failure. If you plan on sending a weekly newsletter, then you need to plan on having…

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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