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The Most Important Question Every Freelancer Should Ask Themselves

A question that forces me to optimize my business.

Benjamin Watkins
2 min readJul 24, 2023
Photo by Tingey Injury Law Firm on Unsplash

Five years of freelancing have taught me a lot about working for myself.

The hardest thing about being self-employed is that you must do everything yourself. You’re the marketing team. You’re the sales team. You’re the finance team. You’re everything.

Each of them has obstacles. They also all share a common question that drives my freelance business:

“How can I make it easier for people to work with me?”

How to Make It Easier for People to Work With You

As a freelancer, I aim to make it seamless for people to work with me.

Discovery call. Sign contract. Send invoice.

I used to look at my freelance business as a simple 3-step process. But it’s never that easy. Different potential clients have other problems. They have objections about what you can do for them.

This is part of the reason I create content on social media. I create content to make it easier for people to find my work and to know who I am as a writer. I want to work with people who love my job.

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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