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The Only Framework You Need to Be a Better Storyteller

Learn how to be a storyteller like Pixar in 6 simple steps.

Benjamin Watkins
2 min readDec 30, 2022
Photo by Brian McGowan on Unsplash

“No book is ever finished, it is merely abandoned.”

The best stories have a formula.

Pixar uses that formula to perfection. They use the same formula for every one of their movies. The result? Classic, heart-warming stories that nearly everyone loves.

This formula is perfect if you want to tell a story in your writing. It’s the essence of communicating. Daniel Pink talks about it in his book, To Sell Is Human.

Here’s the formula that Pixar uses for its storytelling.

Once upon a time

This is the beginning of every story.

Start with a character and what they want. Talk about their desires. Talk about their weaknesses. Make them human. Set the stage for whatever you’re about to write.

You can use this to tell your story on your website’s about page. You can use it to write email stories. You can use it to communicate a great story.

Every day

Every Day is the normal routine of what happens.

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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