The Secret to Becoming a Prolific Writer Is Easier Than You Think

Never stop showing up.

Benjamin Watkins
2 min readJan 24, 2024
Photo by lucas wesney on Unsplash

Whenever I tell people I have five kids, they look at me in amazement, wondering how in the world I can get anything done.

I don’t have a 5 a.m. morning routine, I don’t take ice baths, I don’t get in the zen mode of writing, and I don’t have serene mornings with espresso.

I got married at 24 (now I’m 34). I blinked, and now I have five kids, who are my absolute world. And yet, I still make time to write every day and work as a freelance copywriter.

I don’t think I’m special. I think I’ve found what’s worked for me. I’ve found a mentality that I’ve fully embraced.

The Secret Is to Do the Same Work Over and Over Again

My secret to writing every day is to do the work over and over again.

I don’t need an elaborate content planner. I don’t need the perfect routine. I need my brain and an hour to pour something out onto a page (maybe 47 minutes because my kids just woke up).

I make time even if it’s interrupted. Sometimes, I write for 10 minutes before the kids wake up, even though I planned for 60 minutes. If that happens, I return to it later in the day.

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Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..