What Every Business Can Learn From Ben & Jerry’s Ice Cream

What I learned from interviewing Ben & Jerry’s Ice Cream.

Vanilla Toffee Bar Crunch, Cherry Garcia, & Peanut Butter Cup.

Some of the best ice cream flavors don’t exist without mentioning Ben & Jerry’s.

Also, these are just some of my favorite Ben & Jerry’s ice cream flavors. So you can expect my shock and awe when I heard that Vanilla Toffee Bar Crunch was retired a couple of years ago.

It was one of the many flavors that were sent to Ben & Jerry’s graveyard, joining the many others over the years. I miss the divine toffee pieces found in Ben & Jerry’s Vanilla Toffee Bar Crunch — simply out of this world.

But that is part of what makes Ben & Jerry’s so successful. They believe in continual innovation. Ice cream isn’t a stand-still business, you have to continue to inspire and change for the culture.

Although Ben & Jerry’s has retired a lot of ice cream flavors over the years, they’ve also created just as many unique and amazing flavors. They know what works and aren’t afraid to try something new even if it doesn’t work.

This is what I learned when I interviewed Sean Greenwood, the PR Director of Ben & Jerrys. A conversation with him about Ben & Jerry’s…