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What I Learned When I Launched My First Online Course
Feedback and iteration.
A few months ago, I launched my first-ever landing page course.
More than a dozen people took the course. Much of the feedback I received was about how informational and valuable the course was, which was awesome.
But I also made a lot of mistakes in my landing page course. The most important lesson: just because you make it doesn’t mean everyone will come get it.
You Always Have to Promote Your Products
Something I’ve done very poorly is market my landing page course.
Partly because I wanted to create it for myself, prove that I could create a course, and launch it. I was also afraid of what people would think and say about it.
You have to be willing to put articles and products out there. Do it for yourself. Do it for your greatest fans. I’ve learned to get better at that over time.
If you want people to buy something from you, then you need to make yourself visible to them. You have to make yourself unignorable.
