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What I Learned When I Went Weird On LinkedIn
People remember stories. They engage with them.
I’ve written over 300 posts on LinkedIn.
I’ve written serious, funny, and a lot of boring stuff. I thought I had to choose a specific character or person to write on LinkedIn. I soon figured out I could be all of them. I didn’t have to cater to a specific approach.
The most valuable lesson I’ve learned is how storytelling captivates audiences. Being weird also helps.
The Freelancing Post
A few weeks ago, I posted my hour-by-hour process as a freelance copywriter.
It wasn’t anything spectacular. It was ordinary. Relatable. And that’s why people on LinkedIn gravitated toward it. This post is one of my most popular posts ever.
I loved writing this post. It energized me. I loved being weird. I told a story that was a raw look at how my life is far from perfect as a freelancer.
The Process Post
Another post shows how weird I went on LinkedIn.
