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What Makes a Remarkable Marketing Strategy?
It involves a lot of strategic risks and a lot of backed-up science.
A lot of businesses don’t like marketers. That’s the truth.
Many businesses believe:
1. They can do it themselves.
2. They don’t want the risk that a marketing agency brings.
3. They don’t understand marketing so they don’t use it.
But who’s fault is this? I believe it lies in bad marketers.
Bad marketers don’t clearly articulate a marketing strategy for a business. They don’t clearly identify a problem and a solution. Most of all, they try to achieve a solution that’s profit-first rather than customer-first.
A marketing strategy clearly needs to be better explained to businesses. These businesses need to understand the return of investment, but more importantly, how a solution benefits their customers.
What businesses earn is just a byproduct of the solution they are providing.
